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Viagra marketing strategyWhen Viagra was first introduced in the market by Pfizer, little did the company know or realize about the hype this med would create, not only among the pharmaceutical industry, but also in the news, media, among physicians and with the public of course. What the company would not have anticipated was the long term influence that Viagra would possibly bring in the pharmacy market. Marketers who were involved in branding the drug were aware of the potency of this med. Few researchers and marketers claimed that Viagra was one of its kind of a med and the first time in the pharma sector where the focus was more on ideating what a brand had to be based on, especially on the customer perspective and not entirely on the product perspective.

Viagra laid the blueprint for medicalizing a lifestyle condition

Viagra is a powerful medication and it had to be taken seriously enough. Physicians required a reason to establish the efficacy of Viagra. Information was provided to these physicians that it also helps in diabetes and cardiac conditions. It was also said that erectile dysfunction happens about 18 months before a cardiac abnormality. Viagra helped to overcome the impact of ED in men and also the emotional distress associated along with depression, apart from the impact on their sex lives.

Viagra brought in to a new therapeutic category

By recasting impotency as erectile dysfunction, Pfizer succeeded in achieving this big game plan. Impotence did not make too big a medical condition but erectile dysfunction did and this helped Viagra to emerge as a powerful brand.

Viagra enabled candid conversation with doctors

Viagra allowed physicians to discuss about ED and impotence which was once a taboo to be discussed in society or with people. Physicians had to overcome this barrier and start speaking about ED to patients and Viagra helped to build up a strong relationship of trust between doctors and patients.

Viagra wiped out media’s reluctance to cover embarrassing health stories

Viagra ventured into a new limelight. Yes, it was initially difficult for the media to cover all about the drug but they did succeed in establishing the drug’s potency among the general public.

Viagra freed drug marketers to reconsider their sales materials

Pfizer focused on bringing awareness to men about their health issues and ED. It conveyed information about Viagra in whatever material possible like Viagra in voices as a custom publication. Various personalities engaged in creating consciousness on the importance of men taking care of their health.

Viagra gave rise to career opportunities

A more surprising thing about the drug is that it gave in a lot of job opportunities to a large group of people. It was a lifetime worth experience creating Viagra, say the drug manufacturer. The benefits it gave to people of all categories like patients, doctors, drug marketers and to many more is extremely unimaginable. A single brand like Viagra giving so much fuel is really a thing to appreciate. 

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